Immerse yourself.
The business wanted to create an Upfront Party after 3 years that everyone will remember. What more to show our skills with throwing a kick-ass party in an immersive space with our media brands telling engaging stories on the walls.
Created fun experimental typography as content fillers for the immersive space. Conceptualized how to show our shows during the event.
Using Rogers Sports & Media brand elements to help tell stories and use them as content holders on the walls. Partnered with SM to create different booths for engagement for the guests. Each booth was based on our show.
Co-designers: Alex Rosa, Matt Doyle, Oscar Patzan, Luis Torres, Sky Lee, Ash Edwards
Design Director: Bart Sciana
