Janki combines her passion for brand-building with a fearless approach to exploring diverse design realms, from sport to music, art, and culture. As a visual and verbal storyteller, I thrive on creating designs that spark empathy and excitement. I bring creativity and a playful mindset to my work, drawing inspiration from her love of lego and colours. Outside of work, I enjoy experiencing different cities and indulging in perfectly crisp French fries.

Branding
Creative direction
Design strategy
Production
Team building
Project management

Team Leadership skills
I manage and inspire both in-house designers and external creative partners, always looking for ways to improve creative processes and address bottlenecks. I lead with a smile, maintaining resilience and a calm demeanor because I believe in the power of optimism. Celebrating people and their successes is central to my approach, helping me thrive in fast-paced environments with tight deadlines.

Design Strategy
I truly believe that strong, timeless design isn't just about aesthetics—it's rooted in solid design thinking. When you understand the brand's positioning strategy and apply thoughtful visual solutions to the brief, that’s when ideas have the greatest impact. It’s not just about looking professional; it’s about creating designs that truly resonate and stand the test of time.

Design, design, design
I am a doer and like to lead by example and make great work. Oversee its execution across various channels, ensuring attention to detail, and brand consistency. I have a “no-ego” approach where I believe I have to be hands-on. From soup to nuts is what I need to serve!  

The field of design offers the unique opportunity of learning something new every day. My personal willingness to work outside of my comfort zone, whether it is the country I was brought up in, or the particular medium that I am familiar with, has been key to the success of my projects. Through my desire to continually learn, I have earned the opportunity to work on a diverse set of projects, including broadcast, sports and not-for-profit sectors. Continual learning is challenging but it is fundamental to my approach to design.

This constant learning curve makes a regular “work (play) day” more uplifting.

And finally, my values of diversity and continual learning are supported by a more fundamental belief in listening to others, admitting my mistakes and being a good human being. The day I graduated, my sister gifted me a copy of Dr. Seuss’ Oh, The Places You’ll Go, In it was inscribed, “I hope you become the best designer ever, but more than that I hope you remain a good human being.”

I try my best to live the spirit of these words, and I think they have carried me far in my career. (and my life as a parent to a dog and a human)