Find your way.
Created the Brampton campus way finding system to help find different neighbourhoods and rooms.
Make it easy and intuitive
Signage partner: The Brothers Markle
Creative director: Keith Jones
Role: Lead designerThe Task
How to make 1 million sq ft single floored office space easy to navigate.
The Solution
Creating a wayfinding/signage journey path using maps and colour coding to help people find their way at the key entrances of the large building. We developed a wayfinding strategy that heightens intuitive understanding of the space. At the south entrance we created an orientation master map that helped one place themselves. This map is screen printed on the curved acrylic sign with impressive detailing of the 4 different patterns from each neighbourhood on the smooth sides.
We commissioned a painter to hand-paint the neighbourhood codes directly onto the unique bricks to add to the lovely height of the space.
We designed a bespoke icon set as part of the Rogers brand that were used on the signage combined with a bespoke typeface created for the brand as well called Ted Next.
In order to make the signage stand out we tested several colours and went for a bold combination of chrome yellow and charcoal grey. The client specifically did not want to use brand colours as part of the system so that it would stand out and adhere to higher contrast tests for legibility and accessibility. The colour palette stands out against the backdrop of wood and brick that is used in the space abundantly.
Our wayfinding strategy incorporates two layers of signage: directional and identification, consisting of painted lettering, used for information such as neighbourhood names, level numbers and key areas in the building.
Graphic interventions using patterns and colours act as wayfinding beacons to help people place themselves. Detailed guidelines were created using a strong grid system to help with updates and changes.
