Only boring people get bored.
How to make a boring how-to video fun? We built 3 fun characters that will help make this joyful and engaging! We did sell! We stood out! We made it the opposite of boring!
We created a fun animation using simple shapes that grow and transform to tell stories. These characters then became the face of the Rogers Sports and Media Ad Manager brand giving the sales team a strong and engaging toolkit to use with their clients.
Co-designers: Alex Rosa, Patricia C, Matt Doyle
