Everyone has a story and Friends of Ruby is on a mission to help amplify these stories. Since every story is unique we created a dynamic campaign that visually shows the range and diversity of the voices.
The task was to use the existing brand guidelines and shapes to create a campaign.
Visually portraying book spines to represent the stories coming together in a dynamic and abstract way. The bars represent re-defining labels to give you power. A label for positive impact, a label to give you power and courage.
The book-spines take different forms through the look and feel of the campaign in the form of stickers and other shapes. The book spines are placed at different angles to portray different perspectives and narrations. The symbols can also be used to form graphic patterns.
Role: Designer
Scope: Brand campaign look and feel package for digital.
