we're all+in for a world where equity matters.
All+In is an initiative started by Rogers Sports and Media (RSM) in 2020. RSM is committed to embedding inclusion into everything we do. That’s why we’re All IN for a world where equality thrives. That’s why we’re providing advertising and creative services to help businesses and organizations that support equity-deserving groups prosper. Provide advertising and creative services to support local businesses owned by Black, Indigenous, people of colour, 2SLGBTQ+, persons with disabilities, and women. Provide advertising and creative services to charities that support all equity-deserving communities.
The logo is expressive, using soft rounded corners to feel light, warm and friendly. The simple shapes that get derived from the “plus” are bold and pioneering to represent the cause. Together it summarizes the intention of all+in in a joyful and progressive way without being too heavy.
The colours are fresh and bold to keep all+in from standing out from the rest of Rogers owned brands.
Altogether the work is a celebration of diversity and embracement of different cultures shown through simple shapes that can be used to tell infinite stories.
Co-designer: Alex Rosa
Scope: Brand identity and look and feel package for digital and print.
