Creative surprises in every corner make it Anything But Ordinary. The unexpected THE stands out from other Park-named hotels and the visual language reflects a style-infused, contemporary experience. The “THE” is carried on most key touch points and collaterals making the branding stand out and very own able.

Along with word-play, contemporary Indian patterns have been created for the look and feel. Each pattern is thought through and has a dual meaning speaking to all the brand pillars of The Park. Most importantly, all of them are Anything but Ordinary.

Creative Director: Ektaa Aggarwal