The concept: Slices of life

Rogers tv is about more than TV. It's a place for people, by people. It's about educating, informing and inspiring by sharing stories within communities.

Our solution was to create a system that uses slices a s storytelling devices that reveal different perspectives and bring communities together. These slices lead you to different stories, bring you home and help you connect with what matters the most.

The motion language moves in all directions to show that our stories have no beginning and no end-they are about being authentic. This creates a simple, strong and timeless visual expression that ties the brand together.

Co-designers: Alex Rosa, Patricia C, Ash Edwards
Design director: Bart Sciana
Role: Creative direction and designer 
Scope: Brand look and feel package for broadcast, digital and print.

Show list screen.

Simple and clear typography with one local/regional image.

Logo sting screen with footage.

Special presentation opening.

3up reporting screen.

Every design we did had to be tested in French as well.

Credits screens.

Election design package

We did a thorough study on the elections screens that would be needed and created a grid system where parties with colours with or without images can be added in seamlessly.

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Fashion work from the past (old, but very close to my heart)