Blast from the past, but very close to my heart.
Some fashion campaigns I have worked on that are still timeless when it comes to the design. The joy (and pains) of printing a fashion look book is something I am grateful of experiencing.
Clients: GQ Magazine, Tresmode, Anita Dongre
Creative Director: Ektaa Aggarwal
I love brite.
Trèsmode is a brand synonymous with chic footwear in India. I conceptualized, designed and art directed their Summer/Resort 2011 campaign.
Following the trend of bright colours that season, we came up with the concept of “I love brite” for the collection. “I love brite” was a great way to create a bold visual language and refreshing attitude for the brand. We wanted to generate viral buzz through the tagline and coloured buttons that customers were spotted wearing. We wanted to people to ask, “Who is brite? What is brite?” Just simple human curiosity questioning for more.
global desi
global desi
Global Desi (GD) is a young women's clothing retail brand with over 40 retail outlets all over India. Any woman, wherever in the world she may be and who loves the vibrancy of Indian prints and influences, will find a little bit of herself at GD.
The winter/festive collection was all about aztec prints and bohemian inspired patterns. The clothes were a unique combination of geometric patterns and embroidery from rural India that meets aztec. We conceptualized, designed and art directed their winter/festive 2013 campaign. The concept was to make eclectic collages for each outfit using elements from the collection. With such bold patterns on the clothes, the idea was to balance and yet add to the funkiness by using collages.
