To make the back-of-house area of the NHL studio feel cool and inspiring for guests, we transformed the space using a mix of materials and visual storytelling. Holographic edginess brings a futuristic, high-energy twist to the space—infusing it with light, reflection, and attitude. Each corner was designed to be engaging, turning a functional area into an immersive experience.

We covered standard office lighting with custom metal grates featuring 3D cut-out logos, adding depth and a raw, industrial edge. For one green room, we collaborated with illustrator Cam Miller to create playful hockey-themed doodles that bring energy and personality to the space. In contrast, the second green room features a curated series of simple, classic posters highlighting iconic moments in hockey history—emphasizing the sport’s deep cultural presence and timeless appeal. The result? A hockey space that feels authentic, expressive, and unmistakably cool!

Co-designers: Alex Rosa, Matt Doyle, Oscar Patzan 
Design Director: Bart Sciana