Ted Rogers Scholarship Awards
Created a fully virtual experience journey for the winners of 2020 to help make them feel like the leaders of tomorrow. It included live stream video, virtual photography sessions and a number of social media experiences.
Background and context
At Rogers, we believe education plays a critical role in strengthening our communities. Since 2017, we’ve helped1,000 aspiring young leaders overcome barriers to accessing post-secondary education through the Ted Rogers Scholarship program. These young people are nominated for their outstanding community leadership and are awarded scholarships that help them pursue their continued education.
The challenge: How to create a special and fun experience for the winners in a lock down?
COVID-19 has proven to be yet another obstacle on the path to post-secondary education. High-school graduation ceremonies are being cancelled, acceptance letters are being postponed, and the back-to-school experience will likely look very different come September.
Rogers Community Grants
A more joyful and energetic look and feel system using circles as symbols to represent a better tomorrow. The shapes convey growth, connections – main value of TRCG of making more possible for Canada.
Background and context
As a key CSR program at Rogers Communications,
Ted Rogers Community Grants are supporting our next generation of leaders and innovators by awarding funds to organizations that support youth across Canada.
Helping young Canadians achieve their highest potential is just one of the many ways Rogers is supporting our next generation of leaders and innovators.
Rogers Covid-19 campaign.
The brief was to create engaging PSA’s to encourage people to stay home and to create special thank you to our frontline ads.
Conceptualized some ads to give our gratitude to Rogers frontline teams and some PSA to encourage people to stay home. Wrote some fun copy paired with simple classic typography.
Rogers New Grad Program.
To create a fun social video that show cases life at Rogers as a New Grad, specifically for the 2021 class. We would like to showcase the work culture and what makes Rogers different.
We created something within the brand guidelines but still adding in some elements that are fun and colourful, to add energy and creativity that will reach the target audience. The concept uses layered blocks to show how Rogers helps New Grads build new careers, through different skills and experiences. These blocks are surrounded by lively and colourful icons and graphics that are paired with a series of hand drawn illustrative icons, to show how our program contains a range of possibilities from the data driven, to the more free-form and creative driven.
Tennis Canada + Rogers partnership
To show Rogers as a partner for tennis for the next generation with more community focused initiatives.
Ted Rogers Awards.
Designing for an annual award event that happens in person or virtually.
